Pop-Up Mailers Drive HUGE Tradeshow Results
Predicament
An industrial security firm was looking to build traffic at their booth during the National Business Security Show.
Solution
The security firm decided to produce a pop-up postcard mailer that would be sent to all pre-registered firms attending the tradeshow. A plastic card was attached to the pop-up portion of the card. The plastic card fit into wallets & purses and was easy for recipients to have on hand when they got to the show. The post card requested that attendees bring the plastic card to the show to exchange for a free giveaway at the security firm's booth, as well as gain entrance into a random grand prize drawing.
Results
Out of the 2300 firms pre-registered, 1,622 showed up at the security firm's booth and presented their plastic card. (Over 70%) This promotion was considered a huge success, with concrete and traceable results.
An industrial security firm was looking to build traffic at their booth during the National Business Security Show.
Solution
The security firm decided to produce a pop-up postcard mailer that would be sent to all pre-registered firms attending the tradeshow. A plastic card was attached to the pop-up portion of the card. The plastic card fit into wallets & purses and was easy for recipients to have on hand when they got to the show. The post card requested that attendees bring the plastic card to the show to exchange for a free giveaway at the security firm's booth, as well as gain entrance into a random grand prize drawing.
Results
Out of the 2300 firms pre-registered, 1,622 showed up at the security firm's booth and presented their plastic card. (Over 70%) This promotion was considered a huge success, with concrete and traceable results.
Additional MacDryverisms:
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This Laminated Postcard with 3 Perforated Coupons makes a great pre-tradeshow mailer. This low-cost postcard is durable as well as highly visible, and the coupons can be used to get recipients to act now or at the show. |
Puzzle Piece Traffic Builders are the perfect pre-show mailer for tradeshow exhibitors with multiple booth locations. Invite attendees to stop at all venues and pick up a different piece at each. When the puzzle is complete, they qualify for a prize or some type of reward. |
Tic Tac Traffic Builder mailers are a fun incentive to get tradeshow attendees to stop by your booth. The tri fold postcard contains a tear off game card that shows 4 prizes, one of which will be the winner. Attendees slide their card into the display board at your booth to see what prize they have won. |