Case Study: Custom Candy Bars Drive Incredible Tradeshow Success
Predicament
A computer company was looking to build traffic at their tradeshow booth in order to increase the number of qualified leads obtained.
Solution
After discussing their goals with a trusted promotional products consultant, the company decided to give away custom logoed candy bars to each person who stopped by their booth. They advertised this giveaway to all pre-registered attendees of the show through direct mail and email in order to build awareness. In case the free chocolate was not enough to get people into the booth, they also indicated that inside one of the wrapper bars would be a winning ticket for a free computer.
Results
The booth staff was thrilled to report a huge increase in traffic to their booth, giving them the opportunity to speak with more potential customers than ever before. The boost in traffic resulted in 30% more qualified leads than the previous year, making this promotion a HUGE success!
A computer company was looking to build traffic at their tradeshow booth in order to increase the number of qualified leads obtained.
Solution
After discussing their goals with a trusted promotional products consultant, the company decided to give away custom logoed candy bars to each person who stopped by their booth. They advertised this giveaway to all pre-registered attendees of the show through direct mail and email in order to build awareness. In case the free chocolate was not enough to get people into the booth, they also indicated that inside one of the wrapper bars would be a winning ticket for a free computer.
Results
The booth staff was thrilled to report a huge increase in traffic to their booth, giving them the opportunity to speak with more potential customers than ever before. The boost in traffic resulted in 30% more qualified leads than the previous year, making this promotion a HUGE success!
Additional MacDryverisms:
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Even the most traditional tradeshow giveaway can be effective, as long as it is useful to the recipient. If you are looking for a classic product with a low price tag, try something like this LiteKey, which spices up a conventional keychain by incorporating both a bottle opener and an L.E.D. light. |
The Toss N' Splat Amoeba Ball is a fun and unique twist on the classic stress reliever, making it a perfect tradeshow giveaway. This liquid-filled ball splats against glass surfaces when thrown, and then reforms back into its original shape! Use it to create an interactive game, or just give visitors an item they won't be able to put down. |
A USB Flash Drive is a great product to give customers & prospects that have the highest potential for sales. While this product can be pricey, it is something very few people throw away, and it can be pre-loaded with all the information necessary for the recipient to make a purchasing decision. |