Case Study: Engraved Money Clips Successfully Drive Trade Show Sales
Predicament
A sales company had great marketing literature which was extremely effective IF people read it, but very few people were actually picking it up at their tradeshow booth. They decided a subtle incentive was needed to encourage prospects to take home the materials.
Solution
After much discussion, the company decided to use a high-quality logoed Money Clip to hold the literature packet together. They also offered visitors to their booth the option of having the packet (and money clip) sent to them after the show so they would not have to carry it around all day.
Results
The money clip fulfilled its purpose of getting more literature into the hands of prospects. More packets were picked up at the show than ever in previous years. The sales team also received many requests from interested attendees who wanted the materials sent to them after the show. Once in the right hands, the literature was able to do its job and generate sales traffic. The changes made to their marketing materials, along with prompt post-show follow-up, led to an immediate increase in show-related sales. The company was so thrilled with their results from this promotion that they decided to make the money clip a permanent feature of their informational packet.
A sales company had great marketing literature which was extremely effective IF people read it, but very few people were actually picking it up at their tradeshow booth. They decided a subtle incentive was needed to encourage prospects to take home the materials.
Solution
After much discussion, the company decided to use a high-quality logoed Money Clip to hold the literature packet together. They also offered visitors to their booth the option of having the packet (and money clip) sent to them after the show so they would not have to carry it around all day.
Results
The money clip fulfilled its purpose of getting more literature into the hands of prospects. More packets were picked up at the show than ever in previous years. The sales team also received many requests from interested attendees who wanted the materials sent to them after the show. Once in the right hands, the literature was able to do its job and generate sales traffic. The changes made to their marketing materials, along with prompt post-show follow-up, led to an immediate increase in show-related sales. The company was so thrilled with their results from this promotion that they decided to make the money clip a permanent feature of their informational packet.
Additional MacDryverisms:
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