Custom Umbrellas Drive Golf Tournament Success!
Predicament
A leading charity was looking for ways to make their annual golf tournament more memorable and exciting to the participants. The event attracts high dollar corporate sponsorships and affluent philanthropists. With so many competing golf events, and with their goal of setting a new record for money raised, they needed a way to make this event particularly unique.
Solution
The charity's promotional products distributor introduced The Umbrella Plus, a 62" arc golf umbrella that quickly inverts to become a pitching and putting target when you set it on the ground. They purchased 36 of these innovative umbrellas, had them imprinted with key sponsor names, and put two on each tee box on the course as tee marker alternatives. While each group of golfers was waiting on the group ahead of them to clear, they got 3 chances to chip a ball into one of the umbrella's target holes. When a golfer made a chip in one of the holes, he or she dropped their name card into the pocket, and won the umbrella. It created a competition within the competition, allowed golfers to further hone their skills, and made good use of some otherwise "dead" time during the tournament. Any umbrella that wasn't won during the event was raffled off to the participants that failed to win one on the course.
Results
The charity surpassed their fundraising goal and had a very memorable event. After the umbrellas were all given away, many of the golfers were still vying to win one, and immediately began talking about the next year's event!
A leading charity was looking for ways to make their annual golf tournament more memorable and exciting to the participants. The event attracts high dollar corporate sponsorships and affluent philanthropists. With so many competing golf events, and with their goal of setting a new record for money raised, they needed a way to make this event particularly unique.
Solution
The charity's promotional products distributor introduced The Umbrella Plus, a 62" arc golf umbrella that quickly inverts to become a pitching and putting target when you set it on the ground. They purchased 36 of these innovative umbrellas, had them imprinted with key sponsor names, and put two on each tee box on the course as tee marker alternatives. While each group of golfers was waiting on the group ahead of them to clear, they got 3 chances to chip a ball into one of the umbrella's target holes. When a golfer made a chip in one of the holes, he or she dropped their name card into the pocket, and won the umbrella. It created a competition within the competition, allowed golfers to further hone their skills, and made good use of some otherwise "dead" time during the tournament. Any umbrella that wasn't won during the event was raffled off to the participants that failed to win one on the course.
Results
The charity surpassed their fundraising goal and had a very memorable event. After the umbrellas were all given away, many of the golfers were still vying to win one, and immediately began talking about the next year's event!
Additional MacDryverisms:
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