Case Study: Drink Caddie Helps Drive New Product Sales
Predicament
A Fortune 500 company had a new product being released, and needed a meaningful leave-behind item for their reps to use on sales calls. They wanted something with multiple functions that customers and prospects would be able to use. They didn't have a large budget, so the item needed to have a higher perceived value than the actual cost.

Solution
The company chose the extremely versatile "Drink Caddie" for their giveaway. Not your traditional cooler, this product has 6 separate compartments for drinks, one center channel for an ice block and an outer pocket on each of two sides. They filled the caddies with samples, swatches, business cards and brochures - all the materials the sales reps would need to educate customers and prospects on their new product and generate interest for the upcoming release. The company logo and contact information were printed on the front, and the release date was printed on the back. The entire kit was left behind after each sales call.

Results
The caddie helped to make an impressive presentation, and their clients had many ways to reuse the coolers afterward. Different uses included holding cleaning supplies, condiments, craft tools, holiday treats or salon products. The company reported an extremely high response rate from clients who received the kit and received many pre-orders for their new product.




Additional MacDryverisms:
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