Summertime Products Drive Year-Round Sales

As everyone is aware, the summer is rapidly approaching. Are you taking full advantage of the marketing potential the season holds? While many people see summertime promotional products as event-specific or just for "outdoorsy" recipients, the fact is, all companies can benefit from using leisure products and outdoor items to promote their brand.

For the majority of the population, the changes in seasons bring about changes in moods as well. You want to be at the front of people's minds throughout their positive summer mentality. The term "winter blues" was developed for a reason, and there is even a type of depression known as "seasonal affective disorder" which most commonly occurs in fall and winter months. Sun is the key ingredient in our bodies creating vitamin D, which is necessary to keep us healthy. Ultraviolet rays also help release endorphins in our bodies, which can reduce pain and anxiety, give us sudden bursts of energy and produce euphoria and a general feeling of well-being. Since a lack of sun can cause depression, it's no wonder the spring and summer months bring about a generally good disposition in most people.

In addition to the scientific reasons sun makes people happy, frisbees, beach balls and barbeques are just plain fun! Few things can be better for your image than customers and prospects thinking about you while enjoying themselves. By giving a logoed product that is used while people are outdoors and having a good time, you create a positive association between your brand and the activities they enjoy.

Outdoor promotional products have proven to be effective in more facets than just the traditional uses like summer sporting events or company picnics. They can be used at career fairs or other recruiting events, tradeshows, sales calls, etc., and can be used in many unique ways to get your message across. For example, instead of sending out regular invitations, you could have the details of your next corporate event printed on a collapsible frisbee. You will make a distinct impression on each of the recipients, and those who attend will have a great reminder of your event, even long after it takes place.

One of the main reasons for using promotional products is to stay in front of prospects, and give them positive feelings about your brand. Try not to think of outdoor products as seasonal toys, but rather a unique way to connect with your target audience and make the most of their natural summertime merriment.