Case Study: Chewing Gum Giveaway Earns New Business
Predicament
A chain of banks was sponsoring a town celebration and wanted to provide a giveaway for attendees. They were working on a tight budget so they needed something that would be inexpensive and yet still appeal to a wide range of people. It also needed to have a large imprint area in order to fit all of their required information.
Solution
The bank chose a 12 piece sugarless gum pack with a 2-sided sleeve, which allowed for a full color imprint on both sides. The front of the pack had the bank logo next to the city celebration logo. On the back they printed current services and rates that were offered, along with their contact information. As part of the city's festival, the bank passed out the chewing gum packs to all attendees.
Results
Many clients commented on the packages. Because of the special promotional phone line created, the bank was able to track calls that came in from people who received the gum packs. The giveaway resulted in new business for the bank, including several new automobile loans.
A chain of banks was sponsoring a town celebration and wanted to provide a giveaway for attendees. They were working on a tight budget so they needed something that would be inexpensive and yet still appeal to a wide range of people. It also needed to have a large imprint area in order to fit all of their required information.
Solution
The bank chose a 12 piece sugarless gum pack with a 2-sided sleeve, which allowed for a full color imprint on both sides. The front of the pack had the bank logo next to the city celebration logo. On the back they printed current services and rates that were offered, along with their contact information. As part of the city's festival, the bank passed out the chewing gum packs to all attendees.
Results
Many clients commented on the packages. Because of the special promotional phone line created, the bank was able to track calls that came in from people who received the gum packs. The giveaway resulted in new business for the bank, including several new automobile loans.
Additional MacDryverisms:
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