Case Study: Logoed Pizza Cutter Rolls in New Clients
Predicament
A large financial institution was looking for a promotional product that could be used as part of a marketing campaign with the theme "Getting you a bigger piece of the pie." They wanted a giveaway that would strengthen their theme, be consistent with their brand and have a large enough imprint area to fit their whole message. They planned to target 25,000 shareholders with this campaign so they were also hoping to find a product that carried a low price tag without looking cheap.
Solution
After considering a number of household products, the financial institution decided to order the Supreme Pizza Cut-it™. This item fit perfectly with their theme, was less than $2.00 each and could serve a variety of additional needs, similar to their financial offerings. With 29 to choose from, they were also able to order colors that matched their company logo. The pizza cutters were distributed to 25,000 share holders with the message "Do you want a larger piece of the pie? Go to the website for more information." There people were asked to take a short survey, after which they were sent a pie chart on investments. They were also advised that they would be receiving a package with additional information, which contained a letter from a financial advisor with an email address to set up an appointment, as well as a coupon for a free pizza.
Results
The institution had 10,000 hits on their website within the first week of the campaign, and 67% of those filled out the form. Ultimately they were able to set up approximately 4,500 appointments around the country, making the campaign a HUGE success! Due to the overwhelming response, they plan to do a follow up campaign to acquire even more new clients.
A large financial institution was looking for a promotional product that could be used as part of a marketing campaign with the theme "Getting you a bigger piece of the pie." They wanted a giveaway that would strengthen their theme, be consistent with their brand and have a large enough imprint area to fit their whole message. They planned to target 25,000 shareholders with this campaign so they were also hoping to find a product that carried a low price tag without looking cheap.
Solution
After considering a number of household products, the financial institution decided to order the Supreme Pizza Cut-it™. This item fit perfectly with their theme, was less than $2.00 each and could serve a variety of additional needs, similar to their financial offerings. With 29 to choose from, they were also able to order colors that matched their company logo. The pizza cutters were distributed to 25,000 share holders with the message "Do you want a larger piece of the pie? Go to the website for more information." There people were asked to take a short survey, after which they were sent a pie chart on investments. They were also advised that they would be receiving a package with additional information, which contained a letter from a financial advisor with an email address to set up an appointment, as well as a coupon for a free pizza.
Results
The institution had 10,000 hits on their website within the first week of the campaign, and 67% of those filled out the form. Ultimately they were able to set up approximately 4,500 appointments around the country, making the campaign a HUGE success! Due to the overwhelming response, they plan to do a follow up campaign to acquire even more new clients.
Additional MacDryverisms:
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