Make Big Bucks with "Back to School" Promotions

Getting ready for the beginning of a new school year is a hectic time for many people. Even if you don't sell products or services related to school, there is still a lot of opportunity for your business to use this occasion to bring in extra sales. Most likely you have people in your target audience who are affected by this time of year and appreciate "Back to School" promotions.

Back to School promotions get attention because they are based on something that is already at the top of people's minds and they show that you care about the same things as your audience. They induce an emotional response and create a more personal connection with the people who use your products or services. In addition to using a Back to School theme, you can make any fall campaign even more effective by incorporating issues that are top priorities for your audience during this busy season, like saving time, money or stress.

The beginning of school is also a time when people are anticipating spending money, making it the perfect time to bring attention to your business and what you have to offer. As people are focused on many issues that get overlooked in the everyday hustle and bustle of the school year, you can benefit greatly from finding a way to tie their needs to what you can provide. For example, banks can focus on showing parents better ways to save money for college or car dealerships can direct a campaign towards saving parents driving time by finding their newly licensed teenager a safe and reliable used car.

Back to School promotions can also be extremely successful when targeted towards college kids. Keep in mind that when these young adults start school in a new town, they also need many new places to do business. They will be actively looking for new places to eat, shop, get their hair done, get their car fixed, do their banking, etc. Most students will hear about local places through word of mouth and will trust the advice of their peers. Use promotions to control what is being said about you and give them something fun and positive to talk about. Incorporating a unique or useful giveaway into your promotion is a great way to keep your name and contact information in front of students, reminding them to tell their friends and make repeat visits themselves.

If your products or services are not something that can be used during the school year, a Back to School theme could still work for you, as it can tie in nicely to a "Last Chance" special. Schedules get packed with the start of school, so remind consumers that this could be their last chance to get in some camping, jump out of an airplane or beat that new video game. Few things motivate people better than a fast approaching deadline or the idea of missed opportunities.

One of the best things about running a Back to School promotion is the ease of marketing to this audience. They have many needs in common, making it effortless to predict what type of campaign will get their attention and what type of giveaways will be found universally enticing and useful. Whether your target includes children, parents, teenagers, young adults or teachers, a Back to School promotion could be your start to a successful year.