Case Study: "Back to School" Promotion Brings in Sales
Predicament
A local sub shop was looking for a way to increase sales at the end of the summer - a time when business is typically slow. Since the timing fit nicely with school starting up again, they wanted to run a promotion with a "Back to School" theme. They decided on a gift-with-purchase program so they needed an inexpensive promotional product that would complement their theme and be sought after by customers.
Solution
After discussing this project with their promotional products distributor, the sub shop chose an Eraser/Sharpener Combo that was available in fun bright colors and could be decorated with their logo. Since their promotion would be targeting families with school age children, they decided to give away 1 piece with every family-size meal deal ordered in August and September.
Results
Soon after the promotion started, the sub shop saw an increase in sales, as well as an increase in regular repeat customers. Families with more than one child were coming in multiple times so that each kid would have their own Eraser/Sharpener Combo. The promotion was considered a huge success! The giveaway urged youngsters to request trips to the sub shop and parents were compliant since the gift actually got their kids excited about school starting.
A local sub shop was looking for a way to increase sales at the end of the summer - a time when business is typically slow. Since the timing fit nicely with school starting up again, they wanted to run a promotion with a "Back to School" theme. They decided on a gift-with-purchase program so they needed an inexpensive promotional product that would complement their theme and be sought after by customers.
Solution
After discussing this project with their promotional products distributor, the sub shop chose an Eraser/Sharpener Combo that was available in fun bright colors and could be decorated with their logo. Since their promotion would be targeting families with school age children, they decided to give away 1 piece with every family-size meal deal ordered in August and September.
Results
Soon after the promotion started, the sub shop saw an increase in sales, as well as an increase in regular repeat customers. Families with more than one child were coming in multiple times so that each kid would have their own Eraser/Sharpener Combo. The promotion was considered a huge success! The giveaway urged youngsters to request trips to the sub shop and parents were compliant since the gift actually got their kids excited about school starting.
Additional MacDryverisms:
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A basic item like this Premium Translucent School Kit is a great way to help your target audience prepare for Back to School. Full of useful products like pencils, a ruler and crayons, a product like this really shows you understand and care about their needs. |
For a cool school promotion, try Cool Mates™. Perfect for any laptop-toting student, Cool Mates™ will keep their computer cool by propping it up to provide airflow and facilitate an ergonomic typing position. A fun floating imprint will make your logo look cool too! |
Give life to your logo with a fun Color Changing Mug. Made of durable plastic, this mug is sure to get attention from children and young adults alike, as it changes color with ice cold liquids. Prove to everyone that Back to School doesn't have to be boring! |