Reflective Lanyards are a Halloween Hit
Predicament
An insurance company was looking to run a promotion in conjunction with a national non-profit foundation. They wanted to use a promotional product that could be co-branded with both logos, and be handed out to children around Halloween to promote safety. They needed something that would be practical and get their message across effectively.
Solution
The company decided to use lanyards to promote both themselves and the organization they were sponsoring. Representatives attended a local corn maize and handed out Reflective Lanyards for children to wear while trick-or-treating. They imprinted one side of the lanyard with their local office information and the other side with information about donating to the foundation.
Results
The parents of children who received the lanyards were thrilled with the giveaway. They especially liked the product because it helped ensure their children were kept safe while trick-or-treating. Both the insurance company and the non-profit organization received additional visibility from this promotion because they picked a product that could be used over and over again, even after the holiday had passed.
An insurance company was looking to run a promotion in conjunction with a national non-profit foundation. They wanted to use a promotional product that could be co-branded with both logos, and be handed out to children around Halloween to promote safety. They needed something that would be practical and get their message across effectively.
Solution
The company decided to use lanyards to promote both themselves and the organization they were sponsoring. Representatives attended a local corn maize and handed out Reflective Lanyards for children to wear while trick-or-treating. They imprinted one side of the lanyard with their local office information and the other side with information about donating to the foundation.
Results
The parents of children who received the lanyards were thrilled with the giveaway. They especially liked the product because it helped ensure their children were kept safe while trick-or-treating. Both the insurance company and the non-profit organization received additional visibility from this promotion because they picked a product that could be used over and over again, even after the holiday had passed.
Additional MacDryverisms:
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