Case Study: Increasing Sales by Thanking Prospects

Predicament
A home alarm installation company was looking for a way to increase sales. Their free estimates of the home's needs for security brought in a lot of opportunities, but they needed something to help close the deal. They chose to look for an incentive item to leave behind with each prospective client that would help make a stronger impression and set them apart from their competition.

Solution
After discussing the project with their promotional products distributor, the company decided the LED Roadside Safety Light would be perfect for their new program. Constructed of aluminum with 7 white LED bulbs and a magnet at the bottom, the flashlight could be used by estimators while going through the home. After the estimate was complete, the home owner would be given the flashlight to thank them for the opportunity. The barrel of the flashlight was laser engraved with the company logo and contact information, making it easily accessible to the home owner and also serving as a reminder of who gave them the useful gift.

Results
The alarm company saw immediate results from their incentive program. All of their prospective clients were both surprised and thrilled to receive the free gift. In the first 6 months of the promotion, closings on estimates grew 18% from the previous year, making the program a huge success.