Gain Recognition with Winter Promotions

With all of the craziness brought on by the holidays, it can be easy to overlook the many great branding opportunities the winter months provide. There are so many helpful items that everyone uses, particularly during these cold weather months. By having even one handy product decorated with your logo and offering it to prospects and clients, you are taking advantage of prime advertising space that people will see year after year.

If last year proved anything, it was that no one is safe from winter storms. There were areas across the United States that received snow for the first time in years, some in extremely large quantities. While this type of weather may not be the norm everywhere, when it does occur, people are grateful for anything they have that will help get them through.

Candles, flashlights, emergency auto kits and small shovels can be extremely useful in winter situations. By using any of these products to promote your business, you gain recognition not only when an emergency occurs, but every time your clients prepare for a winter storm or any "just in case" scenario. Even the most basic winter promotional product, such as a standard ice scraper, can earn your business repeated acknowledgment, making it well worth the inexpensive price tag.

In addition to emergency situations, people also tend to get sick more frequently in the winter. This is the most popular time of year for head colds, the flu and other minor illnesses. Offering simple and inexpensive items like promotional hand sanitizer or packs of pocket tissues can be extremely handy for anyone receiving your promotions, making them great ways to get a high return on your investment. In addition to the recognition you gain from the recipients, every time they offer a tissue to a friend or colleague, those people are also learning about your business.

Cold weather and abundant storms in winter cause many adverse situations such as flooding, power outages, stranded motorists and even sickness. Offering promotional products that help your clients deal with these situations can transform your business from an everyday advertiser into a hero.