Case Study: Winter Promotion Brings in Big Business
Predicament
An auto parts store wanted to run a special winter promotion and needed a fun way to advertise. They decided to choose some type of giveaway that would be sent in a direct mail campaign, primarily to existing store customers. They needed something that would be useful to their customers and reasonably inexpensive to ship.
Solution
After discussing the project with their promotional products distributor, the store chose the Great Lakes 7" Ice Scraper for their campaign. The product was constructed of sturdy plastic, which would be practical for all weather conditions, and the size and weight would keep the shipping costs fairly low. They had the scraper imprinted with the tagline "Don't Get Snowed In. Count on Us!" with their address and phone number on the handle. The mailing materials advertised to customers that they would get 20% off their entire purchase if they showed their promotional ice scraper on Super Sale Saturday.
Results
The auto parts store saw immediate results from their promotion. After sending out the direct mail campaign, "Super Sale Saturday" became the largest sales day of the entire year, making the program a huge success!
An auto parts store wanted to run a special winter promotion and needed a fun way to advertise. They decided to choose some type of giveaway that would be sent in a direct mail campaign, primarily to existing store customers. They needed something that would be useful to their customers and reasonably inexpensive to ship.
Solution
After discussing the project with their promotional products distributor, the store chose the Great Lakes 7" Ice Scraper for their campaign. The product was constructed of sturdy plastic, which would be practical for all weather conditions, and the size and weight would keep the shipping costs fairly low. They had the scraper imprinted with the tagline "Don't Get Snowed In. Count on Us!" with their address and phone number on the handle. The mailing materials advertised to customers that they would get 20% off their entire purchase if they showed their promotional ice scraper on Super Sale Saturday.
Results
The auto parts store saw immediate results from their promotion. After sending out the direct mail campaign, "Super Sale Saturday" became the largest sales day of the entire year, making the program a huge success!
Additional MacDryverisms:
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This value blanket is soft on the budget, but sturdily constructed with blanket stitch and hem to guard against fraying. The easy-to-carry strap makes it perfect for any outdoor event. |
Not just for summer, sunglasses can be a great winter promotion as well! Promote your business by protecting people from the glare of the sun reflecting off of snow and ice. |
Reusable hand warmers are an ideal gift for all those who enjoy cold weather activities. This beautiful Zippo® hand warmer uses lighter fluid and provides up to 12 hours of heat without a flame. |