Strange but New

In the custom world of Ad Specialties, there is always something new being brought to the promotional industry. This year, a unique type of custom imprinting has been introduced by a company called ViewSPORT™. Trumpeting themselves as specialists in transforming sweat into style, ViewSPORT employs a patented technology that decorates apparel with an invisible design, which is only revealed when the fabric comes into contact with moisture. The design can be brought out by sweat, water, or any other means that dampens the garment.

ViewSPORT's decoration method involves treating apparel products with some type of chemical as opposed to more traditional types of printing that use ink. While the company will not disclose exactly what the chemical is, they assure customers that it has been tested completely to ensure the safety of its use. Designs printed with this technology are only available in tone-on-tone and thus works best on colored shirts, but the low 24-piece minimum and reasonable pricing make it readily available to just about anyone.

While this technology is certainly not applicable for every promotion, using this disappearing imprint in combination with a regular silkscreened design offers creative branding opportunities for many different types of events. Consider all the potential it offers for company participation in various athletic events or any type of Health and Wellness program. The possibilities are truly endless.