Case Study: Golf Giveaway Success
Predicament
Ready for a new approach to promotions, a sponsor of a youth league golf tournament needed a unique gift for the event. The giveaway had to be low-cost to fit within their budget, but they still wanted to make a strong impression on the recipients.
Solution
Taking the advice of their promotional products distributor, the sponsor decided to give participants a golf kit in a small translucent pouch. Included in the kit were bandages, antiseptic towelletes, sunscreen packets, first aid cream, Grip-it lotion packets, tees, a ball marker and a divot repair tool. The pouches had a clip in the corner so they could easily be attached to golf bags. They also offered a huge imprint area, allowing the sponsor to print their logo, contact information and a full list of services.
Results
The high school golfers were impressed with the number of useful products included in their kit and began using them right away. They especially loved the unique Grip-it lotion, which improved their grip on their clubs. Many of the players requested additional kits and soon their parents expressed interest as well. The sponsor was quickly able to see an increase in community awareness resulting from their promotion and considered it to be a huge success.
Ready for a new approach to promotions, a sponsor of a youth league golf tournament needed a unique gift for the event. The giveaway had to be low-cost to fit within their budget, but they still wanted to make a strong impression on the recipients.
Solution
Taking the advice of their promotional products distributor, the sponsor decided to give participants a golf kit in a small translucent pouch. Included in the kit were bandages, antiseptic towelletes, sunscreen packets, first aid cream, Grip-it lotion packets, tees, a ball marker and a divot repair tool. The pouches had a clip in the corner so they could easily be attached to golf bags. They also offered a huge imprint area, allowing the sponsor to print their logo, contact information and a full list of services.
Results
The high school golfers were impressed with the number of useful products included in their kit and began using them right away. They especially loved the unique Grip-it lotion, which improved their grip on their clubs. Many of the players requested additional kits and soon their parents expressed interest as well. The sponsor was quickly able to see an increase in community awareness resulting from their promotion and considered it to be a huge success.
$uccessful $eedlings:
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The Scramble Pic is a great golf tournament gift that can be used by recipients right away. Offering 17" of full-color advertising space, this tool is used to pick up golf balls without having to get out of the cart - perfect for Scramble tournaments or picking up mulligans. |
The frogg toggs® Chilly Pad offers a unique twist to the golf towel giveaway- instead of cleaning your clubs, it keeps the golfer cool on the course. When wet, the towel becomes considerably cooler than the outside air, providing cooling relief when placed around your neck. |
Used by professional golfers, the MoRodZ is a great training tool that can be used by anyone. The 44" rod is constructed from high quality fiberglass and designed to improve shot accuracy, balance and short game confidence. |