Strengthen Your Promotions with Completely Custom Products

Even though there are hundreds of thousands of promotional products available, sometimes what you want just doesn't exist. It is important to keep in mind that just because it doesn't exist, doesn't mean that it can't. These days, just about anything can be produced from scratch - the only real limitation is your own imagination. There are even a number of advantages to having your own custom promotional product created, and it's a lot easier than many people think.

By using completely custom promotional products, you have the opportunity to make your giveaways match your other forms of advertising, increasing the overall impact of your campaign. Repetition is used to move occurrences from someone's short-term memory into their long-term memory. The more consistency you can bring into your campaign, the more likely it is that your message will stay with your audience. This can include custom molding your giveaway in the shape of your logo or a product you are promoting, or even just matching your corporate colors exactly.

Creating your own custom promotional item also gives the opportunity to use a product that perfectly fits your needs. Often when people are choosing promotional products, they have to choose between a product that fits the theme of a campaign and a product that will be appreciated by the audience they are trying to attract. Creating something custom eliminates the need to choose between these two factors and gives people the ability to use a product their audience will find useful and then tailor it to fit the theme of their campaign.

While the sky is the limit, the novice to custom products may want to start with one of these popular categories:

USB Drives - Depending on your budget, desired quantity and production time available, USB drives offer flexible options to make them uniquely yours. You can have a standard style produced in a specific PMS color or the entire piece molded into your own custom shape.

Plush - Cuddly stuffed animals are a wonderful and easy way to bring any company or team mascot to life, and all you need to get started is a picture of the character you want to create.

Bags - While you may not want to design a completely custom bag, there are often a number of customization options available to make a basic style unique to you. If you find a bag you like, consider adding a custom all-over print on the liner or having the exterior fabric produced to match a specific PMS number.

Stationary - Stationary can be a great way for beginners to break into the custom world, as you can choose from a catalog of cover materials, sizes, styles and inserts to piece together a custom notebook, padfolio or planner. Working from set list of options like this can seem less overwhelming but still wield something completely unique.

To many, the concept of having a promotional product custom built is very daunting. What they don't realize is that all they really need is a creative idea and good long lead time. From there, any experienced promotional products distributor is capable of taking the reins and bringing that vision to life.