View More Articles
Full Issues
Case Study: Medicine Made Easy
Predicament
A pharmaceutical company developed a new cough medicine, but it had to be taken 3 times a day for maximum efficiency. Dispensing the morning and evening doses would be easy because they would be done when patients are at their homes. In order to help their new product appeal to more customers, the company wanted to offer a way to dispense the medicine during the day without people having to carry around a spoon.


Solution
After discussing the project with their promotional products distributor, the pharmaceutical company decided to package a custom printed Take'N Go Medicine Spoon in with their cough medicine. This inexpensive accessory was the answer to their needs, as users could easily put the recommended dosage right in the convenient container and bring it with them during the day. People were then able to easily take their medicine at the desired time, regardless of their schedule.

Results
Once the new product was launched, the sales were even better than the pharmaceutical company expected. They received rave reviews on their new cough medicine as well as the enclosed medicine spoon.






$uccessful $eedlings:
Make it easy for your customers to join your loyalty program by including a custom card with special offers right in with their purchase.
Including a highlighter/pen combo is an excellent and inexpensive way to add value to any product that comes with a large manual.
When your products have a higher price tag, including a free Lost and Found Service can be a great way to extend the lifetime use for your customer.