Boost Sales with Non-Traditional Uses for Promotional Products
Most people think of promotional products as being used in one of five ways. They can be a free giveaway, sold at a cost, an incentive for taking some type of action, a reward for good behavior or a gift to honor a special occasion. While these may be the most common ways they are utilized, there are also non-traditional uses that can be incredibly effective for boosting sales. Instead of using promotional products to compliment your advertising in other types of media, consider using them to compliment your actual product or service.
Packaging a promotional item in with your product can have a high return for very little added cost. By kitting in an extra accessory that compliments your product, you raise the value to prospective customers and gain the ability for extra branding. It also gives you an opportunity to print your contact information in a place consumers will be able to reference when considering future purchases or making a recommendation to others. What's more, a clever promotional item included with your product can be a great way to promote similar things you offer that might interest the same customer.
To get the wheels turning, here are some examples of how promotional goods can compliment products in various industries.
1. Manufacturers of electronics or glass products could include a custom printed microfiber cloth for customers to clean the item they are purchasing. These cloths can be printed with a full-color design displaying a logo, contact information and even pictures of additional products for sale.
2. Manufacturers of auto parts or machine components could include a shop rag custom printed with tips for installation in addition to a company logo and instructions for ordering additional parts.
3. A manufacturer of video game consoles could include a custom TripBuilder iFoldz™ displaying accessories and games that work with their system. The foldout format of this unique product allows pages of information to be packed into a convenient credit card sized booklet.
4. Manufacturers or distributors in any industry could turn a deck of playing cards into a full line catalog by having the face of each card printed with a different product and the back printed with a logo and contact information. Packaging a custom deck of cards with any product is a great way to sneak a catalog into the hands of people who have already shown interest in your business.
The main objectives for using promotional goods are building brand awareness and making a positive impact on your bottom line. Focusing these efforts on customers who have already purchased your products can be a great way to generate repeat sales, leading to an easy return on your investment.
Packaging a promotional item in with your product can have a high return for very little added cost. By kitting in an extra accessory that compliments your product, you raise the value to prospective customers and gain the ability for extra branding. It also gives you an opportunity to print your contact information in a place consumers will be able to reference when considering future purchases or making a recommendation to others. What's more, a clever promotional item included with your product can be a great way to promote similar things you offer that might interest the same customer.
To get the wheels turning, here are some examples of how promotional goods can compliment products in various industries.
1. Manufacturers of electronics or glass products could include a custom printed microfiber cloth for customers to clean the item they are purchasing. These cloths can be printed with a full-color design displaying a logo, contact information and even pictures of additional products for sale.
2. Manufacturers of auto parts or machine components could include a shop rag custom printed with tips for installation in addition to a company logo and instructions for ordering additional parts.
3. A manufacturer of video game consoles could include a custom TripBuilder iFoldz™ displaying accessories and games that work with their system. The foldout format of this unique product allows pages of information to be packed into a convenient credit card sized booklet.
4. Manufacturers or distributors in any industry could turn a deck of playing cards into a full line catalog by having the face of each card printed with a different product and the back printed with a logo and contact information. Packaging a custom deck of cards with any product is a great way to sneak a catalog into the hands of people who have already shown interest in your business.
The main objectives for using promotional goods are building brand awareness and making a positive impact on your bottom line. Focusing these efforts on customers who have already purchased your products can be a great way to generate repeat sales, leading to an easy return on your investment.
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