Succeed with Halloween Promotions

The Fall season is sneaking up. The weather is getting cooler, the days are getting shorter and Halloween is just around the corner. Most people focus their holiday promotions on Christmas and tend to roll right past Halloween without a second thought. But many who are savvy realize that the end of October brings a huge boost in retail sales. Capitalizing on this holiday can be a great opportunity to build good will for your brand and really stand out against the competition.

It's true - Halloween marketing is easier for some businesses than others. Much of the spending this time of year is centered on candy, costumes and party decorations. If there is a way your products or services can be used to create a costume, accessory or even a party game, promote this in creative ways to your clients and prospects. It will be an easy way to boost sales.

Even if your products are unrelated to Halloween celebrations, there is no reason to be discouraged. Keep in mind that this is a time when people actually expect to get something for nothing. Whether or not you agree with this notion, why not give the people what they want? A free giveaway is a great way to take part in the festivities. Your giveaway can bring you big business as a gift with purchase incentive, a hand-out to all customers who enter your store or a reward for getting involved with your social media. Example - ask people to post a creative Halloween party idea on your Facebook page and receive a free trick-or-treat flashlight.

Safety is one of the biggest issues when it comes to Halloween. Any gift you offer that can be used to keep children safe is sure to be extremely popular. Get even more for your marketing dollars by choosing a product that can be used after Halloween as well. Products like blinking buttons, flashlights or reflective bracelets can be worn by children while trick-or-treating and by their parents throughout the winter. As it starts getting dark early in the evening, these products are great for common daily activities like going for a run or even just walking to your car.

There are a lot of ways to tie Halloween into different channels of marketing regardless of what type of business you have. Use your newsletter to give Halloween costume ideas, tweet tips on Halloween safety or ask people to post Halloween advice on your Facebook page. The most important thing in planning these promotions is to build good will for your brand by getting involved in your community - either local or online.

Halloween also holds opportunities for those businesses that operate B2B. Sending something small, like a bucket of treats, to a client's office will not go unnoticed. You may be one of the few companies who send a Halloween gift and will be easily remembered by those who receive it. It's a great time to say thank you to those who help your business thrive and make a really positive impression.

Halloween is not just about fun and games for kids. Whether sending spooky treats or helping others stay safe, take advantage of this opportunity to make a positive impact on your business. Start planning your Halloween promotions now, and reap the rewards all year!