Case Study: Sponsorship Success
Predicament
A regional bank was looking for the right promotional product to utilize in promoting their sponsorship of an upcoming 5K. They wanted a product that would not only be good for the day of the event, but that would continue to promote their business to the local community after the race had ended.
Solution
Since the 5K was always a major event in the community, the bank decided to provide all contestants with a Slap-Wrap Combo. This product featured a reflective slap action wristband, a zipper pull and a pair of lace tags. They liked that it actually provided "three" products rather than one, and immediately began to distribute them. The Slap-Wrap Combos were given to everyone who registered for the race as well as current customers.
Results
Soon enough, the bank employees noticed that joggers, cyclists and runners across town were wearing the safety reflectors while preparing for the big race. Months after the event, they were still seeing the Slap-Wrap Combos being worn all around town, which continued to promote their brand and community goodwill. They could not have been happier with the amount of recognition this inexpensive promotion provided for the bank.
A regional bank was looking for the right promotional product to utilize in promoting their sponsorship of an upcoming 5K. They wanted a product that would not only be good for the day of the event, but that would continue to promote their business to the local community after the race had ended.
Solution
Since the 5K was always a major event in the community, the bank decided to provide all contestants with a Slap-Wrap Combo. This product featured a reflective slap action wristband, a zipper pull and a pair of lace tags. They liked that it actually provided "three" products rather than one, and immediately began to distribute them. The Slap-Wrap Combos were given to everyone who registered for the race as well as current customers.
Results
Soon enough, the bank employees noticed that joggers, cyclists and runners across town were wearing the safety reflectors while preparing for the big race. Months after the event, they were still seeing the Slap-Wrap Combos being worn all around town, which continued to promote their brand and community goodwill. They could not have been happier with the amount of recognition this inexpensive promotion provided for the bank.
$uccessful $eedlings:
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Choose a promotion that pulls double duty. GRABBONS are a can insulator and wrist reflector all in one! Great for any event where participants have beverages and safety is a top priority. |
Safety Laces are a must-have this Fall for anyone cycling, walking or running after dark. Great brightness is created by way of strong reflective filaments that are woven right into the product. |
Promote your business to any protective pet owner with a reflective slip-on Leash Covers. They easily slide over most standard leashes to keep both pet and owner safe. |
