Prepare for Winter with a Winning Promotion
According to farmersalmanac.com, the winter of 2011-12 is forecasted to be a season of unusually cold and stormy weather. That means a frigid climate for some areas of the country and lots of rain and snow for others. But the winter brings more than just cold weather. It also brings new opportunities to promote your business, and ultimately, increase your bottom line.
As your customers are starting to take hats, gloves, scarves, ice scrapers and other winter products out of storage, this would be a great time to start thinking about what products you can brand with your logo, that will keep people both warm and safe this winter. Show clients that you care about what is relevant in their lives right now. It's the perfect time to build good will by proving that you know them and care about the things important to them.
Winter basics make great promotional items because they are gender neutral and useful to just about anyone. You can't go wrong with a product that appeals to such a large range of people within your target audience. Almost anything can be printed with your logo. As you start planning for winter promotions, think about all the things you are doing to prepare for the upcoming cold temperatures.
Another reason winter products are a great choice for promotional campaigns is their long-term value. When is the last time you threw out a blanket? A sweatshirt? An ice scraper? For the most part, people don't get rid of these items unless they are broken or in shreds. If there's one thing in life that's a safe bet (besides death and taxes), it's that winter will be back and these products will be needed again. Add your logo to one of these essentials and give them out to your customers and prospects. It will keep your business top of mind throughout the winter months year after year.
Winter promotions offer a lot of flexibility, so don't feel limited by gearing your campaign towards ice and snow. If you have customers spread out across the country, you may want to consider items that promote winter safety. Products like emergency cell phone chargers, flashlights and road safety kits can be appreciated by people in all types of climates.
Regardless of your location or industry, take the opportunity to capitalize on the fast approaching winter season. Start planning a creative cold weather promotion to kick off the New Year, and keep your sales up through Q1 of 2012.
As your customers are starting to take hats, gloves, scarves, ice scrapers and other winter products out of storage, this would be a great time to start thinking about what products you can brand with your logo, that will keep people both warm and safe this winter. Show clients that you care about what is relevant in their lives right now. It's the perfect time to build good will by proving that you know them and care about the things important to them.
Winter basics make great promotional items because they are gender neutral and useful to just about anyone. You can't go wrong with a product that appeals to such a large range of people within your target audience. Almost anything can be printed with your logo. As you start planning for winter promotions, think about all the things you are doing to prepare for the upcoming cold temperatures.
Another reason winter products are a great choice for promotional campaigns is their long-term value. When is the last time you threw out a blanket? A sweatshirt? An ice scraper? For the most part, people don't get rid of these items unless they are broken or in shreds. If there's one thing in life that's a safe bet (besides death and taxes), it's that winter will be back and these products will be needed again. Add your logo to one of these essentials and give them out to your customers and prospects. It will keep your business top of mind throughout the winter months year after year.
Winter promotions offer a lot of flexibility, so don't feel limited by gearing your campaign towards ice and snow. If you have customers spread out across the country, you may want to consider items that promote winter safety. Products like emergency cell phone chargers, flashlights and road safety kits can be appreciated by people in all types of climates.
Regardless of your location or industry, take the opportunity to capitalize on the fast approaching winter season. Start planning a creative cold weather promotion to kick off the New Year, and keep your sales up through Q1 of 2012.
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A hand warmer set housed in a polyester/nylon pouch is a great promotion for any cold weather event. The warmers can be used immediately, while the pouch with your logo will be kept long after. Perfect for skiers, outdoor workers, commuters and winter sport spectators. |
Create your own unique, high-end promotional water globe this winter - available in different sizes to meet any budget. They are a great way to get really custom with your winter promotions. |
Keep clients and prospects warm during those brisk fall and winter days with a custom knitted stadium scarf. Measuring 62" x 7", this useful winter item offers a huge imprint area to promote your brand. |
