Case Study: Chocolate CD Sells Software
Predicament
A computer software company was introducing a new program and wanted to roll it out to their customer base in a way that would really generate excitement.
Solution
Together with their promotional products distributor, the software company decided to order chocolate promotional CD's. They produced an actual CD-ROM with a teaser highlighting the functionality of their new program and copies were sent to the chocolate manufacturer. The CD-ROM was packaged back to back with a chocolate CD in an actual jewel case. The chocolate CD was custom engraved with the software company's logo and the name of their new program. Copies of this package were then distributed to their customer base.
Results
The tasty teaser was an instrumental part in making this the most successful product roll-out in the company's history. They received tons of positive feedback both on the program and the delicious introduction.
A computer software company was introducing a new program and wanted to roll it out to their customer base in a way that would really generate excitement.
Solution
Together with their promotional products distributor, the software company decided to order chocolate promotional CD's. They produced an actual CD-ROM with a teaser highlighting the functionality of their new program and copies were sent to the chocolate manufacturer. The CD-ROM was packaged back to back with a chocolate CD in an actual jewel case. The chocolate CD was custom engraved with the software company's logo and the name of their new program. Copies of this package were then distributed to their customer base.
Results
The tasty teaser was an instrumental part in making this the most successful product roll-out in the company's history. They received tons of positive feedback both on the program and the delicious introduction.
$uccessful $eedlings:
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Celebrate anniversaries, new product launches or any special event with a life-sized, 12 oz. chocolate champagne bottle. |
Get a sizeable return on your investment with large custom molded chocolate shapes. Show off your building, logo or even a new product. |
Convince your clients that they want s'more of what you're offering by promoting your brand with a custom logoed S'mores Kits. |
