Promotional USB's Drive Success
Promotional products are used by companies to get in front of their target audience and USB drives are a great way to relate to today's technology-driven society. This is not limited to the younger generations or specific industries. Everyone can benefit from electronic storage space, regardless of age, gender or occupation. These mini portable packages of work and/or entertainment are so versatile that they appeal to most people, making them a perfect way for companies to promote their business. Even so, despite the many benefits flash drives offer, there are a few things to watch out for when placing an order that can dictate the success or failure of your promotion.
The up-side of using USB drives for a promotional giveaway is extensive. Technology-related products are very trendy and always in demand. As USB drives have become incredibly popular over the past few years, the price has dropped significantly and they have become a relatively inexpensive promotional item. The cost is also based on the memory size and the wide range available makes it easy for companies to choose one that fits within their budget. As a bonus, tech items usually have a perceived value that is higher than their actual cost, giving you even more bang for your promotional buck.
In addition to being cost-effective, flash drives are available in numerous different styles, shapes and colors, so they can be tailored to fit in with any campaign theme. There is also a wide-range of decoration options available, making them great billboards for your message or logo. Even though USB drives are small and compact, as a promotional product they offer tons of visibility. Many people will use them on a daily basis, and their portability means your message can be brought and seen anywhere.
One of the best features of USB drives is that they can have files pre-loaded by the manufacturer. This gives businesses unlimited ways to use them creatively and increase the effectiveness of any campaign. You can upload meeting agendas, sales presentations, power-points, spreadsheets, reports, photos, videos or even your entire product catalog. You can fill a portion of the drive with any information you want to keep at your audience's fingertips and the remaining memory space can be used by the recipients to store whatever they want.
While USB drives offer so many fantastic benefits, there are a few things that purchasers should be aware of prior to placing any orders.
With USB drives, the age old saying proves to be true - you get what you pay for. At times, the cheapest option available is not the best value. Often it is worth it to pay a little more to be sure your USB drives have good quality memory chips, data uploads are done properly and delivery is timely. Always verify that the USB drives you are purchasing use Tier 1 chips. A Tier 1 memory chip is a new, grade A, high-quality memory chip - nothing refurbished. Your promotional products distributor should be familiar with which manufacturers provide quality flash drives based on both the ratings and reputation of the supplier as well as their own past dealings with them.
Besides quality, the main difficulty with USB drives is that the prices constantly fluctuate. Supply and demand strongly dictates the market value and this can change on a weekly or even daily basis. These swings are caused by different factors and world events. In 2011, the massive earthquake in Japan that sent a tsunami across the coastline devastated the country where most memory chips are manufactured. The instant decrease in availability of these components caused the pricing of USB drives to skyrocket. The market was similarly affected when Apple recently bought out months worth of Samsung's flash memory production, causing a shortage of supply and a subsequent price increase. Luckily, with the exception of a few rare circumstances, the shifts from week to week tend to be small. Even after an unforeseen shortage, the prices go back down once availability increases again. Just be sure to verify the pricing at the time any order is placed.
Using USB drives as a giveaway can be a smart move for any marketing campaign. They are trendy and practical, so people will keep them and use them often. Consider how you can use them creatively for your next event or contact your promotional products distributor for additional ideas and advice.
The up-side of using USB drives for a promotional giveaway is extensive. Technology-related products are very trendy and always in demand. As USB drives have become incredibly popular over the past few years, the price has dropped significantly and they have become a relatively inexpensive promotional item. The cost is also based on the memory size and the wide range available makes it easy for companies to choose one that fits within their budget. As a bonus, tech items usually have a perceived value that is higher than their actual cost, giving you even more bang for your promotional buck.
In addition to being cost-effective, flash drives are available in numerous different styles, shapes and colors, so they can be tailored to fit in with any campaign theme. There is also a wide-range of decoration options available, making them great billboards for your message or logo. Even though USB drives are small and compact, as a promotional product they offer tons of visibility. Many people will use them on a daily basis, and their portability means your message can be brought and seen anywhere.
One of the best features of USB drives is that they can have files pre-loaded by the manufacturer. This gives businesses unlimited ways to use them creatively and increase the effectiveness of any campaign. You can upload meeting agendas, sales presentations, power-points, spreadsheets, reports, photos, videos or even your entire product catalog. You can fill a portion of the drive with any information you want to keep at your audience's fingertips and the remaining memory space can be used by the recipients to store whatever they want.
While USB drives offer so many fantastic benefits, there are a few things that purchasers should be aware of prior to placing any orders.
With USB drives, the age old saying proves to be true - you get what you pay for. At times, the cheapest option available is not the best value. Often it is worth it to pay a little more to be sure your USB drives have good quality memory chips, data uploads are done properly and delivery is timely. Always verify that the USB drives you are purchasing use Tier 1 chips. A Tier 1 memory chip is a new, grade A, high-quality memory chip - nothing refurbished. Your promotional products distributor should be familiar with which manufacturers provide quality flash drives based on both the ratings and reputation of the supplier as well as their own past dealings with them.
Besides quality, the main difficulty with USB drives is that the prices constantly fluctuate. Supply and demand strongly dictates the market value and this can change on a weekly or even daily basis. These swings are caused by different factors and world events. In 2011, the massive earthquake in Japan that sent a tsunami across the coastline devastated the country where most memory chips are manufactured. The instant decrease in availability of these components caused the pricing of USB drives to skyrocket. The market was similarly affected when Apple recently bought out months worth of Samsung's flash memory production, causing a shortage of supply and a subsequent price increase. Luckily, with the exception of a few rare circumstances, the shifts from week to week tend to be small. Even after an unforeseen shortage, the prices go back down once availability increases again. Just be sure to verify the pricing at the time any order is placed.
Using USB drives as a giveaway can be a smart move for any marketing campaign. They are trendy and practical, so people will keep them and use them often. Consider how you can use them creatively for your next event or contact your promotional products distributor for additional ideas and advice.
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