Case Study: Hand Sanitizers Ease Minds and Drive Maximum Results

Predicament
A long-term care medical facility was struggling to help family members of residents feel comfortable admitting their loved ones. After doing some research, they learned that the perceived threat of continuous exposure to germs was creating apprehension amongst many of their visitors. They needed a way to ease people's anxiety while highlighting the center's commitment to providing the best care possible for each patient.

Solution
The medical facility decided to give a small promotional product to each person who took a tour, which would serve as a reminder to the visitor of their commitment to cleanliness. Working within a limited budget, they choose a hand sanitizer pocket sprayer because of the low cost and immediate functionality. In addition to guests being able to use the sanitizer during their tour, easing the fear of being exposed to germs, the small size of the product meant it easily fit into a purse, pocket, glove box or backpack, making it likely to be kept throughout the family's decision-making process.

Results
The pocket sprayers effectively illustrated the facility's quality care and commitment to good health. Visitors were thrilled with the small gift, and staff members were able to see an immediate impact. Visitors asked more care-related questions during their tours and focused less on the issue of germs. The enrollment rates increased so quickly after implementing this promotional giveaway that they decided to start a similar program at each of their other locations.