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An Update on Asia
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While the promotional industry was hopeful that the outlook for the Asian market in 2011 would brighten with the beginning of the year, it has been disappointing to find that there have been little improvements. While negotiations are still taking place, the overall cost situation seems to have actually become more difficult in a number of ways. Here are the highlights for the three most critical issues.
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February Promotional Ideas
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If you are starting a promotional campaign in February, start thinking in Red. Not only are there lots of opportunities to build good will with Valentine's Day promotions, February is also American Heart Month. In addition to these two popular themes, here is a list of lesser known holidays this month that may just provide the perfect occasion to do something unique.
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