|
|
|
Promoting Through Pets
|
|
|
|
|
|
It's an undisputable fact - Americans love their pets. According to the 2011-2012 American Pet Products Association (APPA) survey, 62% of U.S. households own a pet, which equates to 72.9 million homes. This number includes people from every demographic and is perhaps one of the most common denominators amongst any target audience. Regardless of the industry you're in, you can build an emotional connection between clients and your brand by sharing this bond and making their furry friends the focus of your marketing campaign.
|
|
|
|
|
|
|
|
|
|
|
Case Study: Pet Bowl Sells Hotel Rooms
|
|
|
|
|
|
|
A hotel complex located near the airport had clients who brought small animals as their carry-on and had no place to keep their furry friends at night. They decided to dedicate some rooms to people traveling with their pets and needed a way to promote this new service.
|
|
|
|
|
|
|
|
|
