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Article 1 - Define Your Brand Before it Defines You
Article 2 - Case Study: Pizza Cutter Rolls in Clients
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Define Your Brand Before it Defines You |
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Having a brand is not a choice; it is something that merely exists. The choice you have is whether or not to nurture your brand and define it in a way that best showcases your abilities and strengths. If you do, you can use it to influence buying decisions and increase your bottom line. If you don't, your audience will decide it for you, and it may not be what you had hoped. |
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Case Study: Pizza Cutter Rolls in Clients |
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A large financial institution was looking for a promotional product that could be used as part of a marketing campaign with the theme "Getting you a bigger piece of the pie." They wanted a giveaway that would strengthen their theme, be consistent with their brand and have a large imprint area. The campaign would target 25,000 shareholders, so they also needed something affordable. |
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