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Article 1 - The Power of Giving Thanks
Article 2 - Case Study: Thanking Prospects
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The Power of Giving Thanks |
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Thanking people is one of the most basic courtesies in life, and yet it is one of the most neglected in business. You probably say "Thank You" multiple times every day, but how often do you go out of your way to make it feel sincere? Showing thanks is universally beneficial to all companies. Making it a habit is a great way to build good will (and your business) quickly. |
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Case Study: Thanking Prospects |
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A home alarm installation company was looking for a way to increase sales. Their free estimates of the home's needs for security brought in many opportunities, but they needed something to help close the deal. They chose to look for an incentive item to leave with each prospective client that would make a strong impression and set them apart from the competition. |
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