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A Guide to Performance Fabrics
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As you begin preparing for Spring and Summer promotions, it is likely that you are considering purchasing some type of performance apparel. This is the second fastest growing category in wearables (just behind t-shirts), and although it is in high demand, many people are not really familiar with the diverse options available. I wanted to take this time to explain the different properties that make items "performance" pieces, so that you are able to choose your priorities and make a better informed decision on your promotional apparel this year.
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Strange but New
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In the custom world of Ad Specialties, there is always something new being brought to the promotional industry. This year, a unique type of custom imprinting has been introduced by a company called ViewSPORT™. Trumpeting themselves as specialists in transforming sweat into style, ViewSPORT employs a patented technology that decorates apparel with an invisible design, which is only revealed when the fabric comes into contact with moisture. The design can be brought out by sweat, water, or any other means that dampens the garment.
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