|
|
|
Succeed Through Sponsorship
|
|
|
|
|
Everyone knows that sponsoring individual athletes or professional sports teams can be one of the most expensive forms of advertising, but event sponsorship does not need to cost a fortune in order to be effective. Sponsoring a local sports team or club is a great way to build positive word-of-mouth and gain recognition within any community. It also offers the opportunity to target a fairly specific demographic and has options to fit any budget.
|
|
|
|
|
|
|
|
|
Case Study: Charity Donation Brings in New Customers
|
|
|
|
|
A coffee store chain was asked to donate funds to a local charity fund raising event. Due to sheer demand, corporate policy allowed franchise owners to donate product, but not money. In addition to donating coffee, the store owner wanted to do something that would leave a more lasting impression with the event participants.
|
|
|
|
|
|
|