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Marketing Tips Taught by Awareness Organizations
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While there is an innumerable amount of other great causes, joining the fight against breast cancer is one of the most recognizable cause-related initiatives to date. One reason for this is that the principal organizations leading the battle have been extremely successful at creating constant reminders. Using traditional forms of radio, print and television advertisements, combined with a series of large fundraising events and clever use of promotional products, they have generated world-wide awareness of their mission.
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Case Study: Promotional Item Increases School Safety
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The administrator of a large public school system was looking for a way to update and upgrade the school's emergency preparedness program, following a poorly executed fire drill. They also needed a way to make sure all students and faculty were better educated on the school's policies and procedures.
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