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Article 1 - Increase Trade Show Results - Part III
Article 2 - Money Clips Drive Sales
Featured Product Specials
Sweepstakes Winner Announcement |
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Increase Trade Show Results - Part III |
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The trade show marketing equation does not end on the show floor. In order to maximize the effectiveness of your exhibit, there are a number of post-show steps you must take. Failure to complete any one of them will result in lower sales conversion rates, the inability to maximize ROI and damage to your chances of succeeding in the future. |
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Logoed Money Clips Drive Sales |
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A sales company had great marketing literature which was extremely effective IF people read it, but very few people were actually picking it up at their tradeshow booth. They decided a subtle incentive was needed to encourage prospects to take home the materials. After much discussion, the company decided to use a high-quality logoed Money Clip to hold the literature together. |
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