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Boost Sales with Non-Traditional Uses for Promotional Products
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Most people think of promotional products as being used in one of five ways. They can be a free giveaway, sold at a cost, an incentive for taking some type of action, a reward for good behavior or a gift to honor a special occasion. While these may be the most common ways they are utilized, there are also non-traditional uses that can be incredibly effective for boosting sales...
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Case Study: Medicine Made Easy
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A pharmaceutical company developed a new cough medicine, but it had to be taken 3 times a day for maximum efficiency. Dispensing the morning and evening doses would be easy because they would be done when patients are at their homes. In order to help their new product appeal to more customers, the company wanted to offer a way to dispense the medicine during the day without people having to carry around a spoon...
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